DoeTaylor Brand Message

What comes into your head when you think of I.T.? Probably not words like "simplicity", "style" or "humanity". But those are exactly the kind of words we wanted to bring to the DoeTaylor brand. Before we renamed the company after the founding partners Andrew Doe and Alix Taylor, they came to us as Connect B2B. The brand was as I.T. as it gets, which to us meant complex, clunky, tedious, boring. But that's not how Doe & Taylor came across - at all. From our first meeting the direction of the rebrand was clear: Connect B2B needed to look, feel & sound nothing like an I.T. company.