K-Mart Re-Branding

Please view the full project here: https://www.behance.net/gallery/64984675/D-AD-K-Mart-Department-Store-Re-Branding

Kmart Department Store branding visuals represent the budget stores and do not attract young consumer (from 25s to 35s).

We have delivered a new brand identity to transform Kmart into more relevant, modern and suitable for everyone.