Team USA Rio Games

An oldie but a goodie. My first assignment at the United States Olympic Committee, the Rio Games Brand Guide. Inspired by mid-century travel adverts and the walkway patterns seen on Copacabana and Ipanema Beach. This brand architecture, look and feel was used throughout all facets of the organization and helped set the tone for the Rio Games.

I would also like to thank @Mark Mounts for nominating me as a player. Happy to part of this wonderful creative community.

More by Geoff Engelhardt

View profile