EyeEm - Missions dashboard for brands

-- Check full case study in the attachments --

Project shipped during my 3 and a half years as in-house UI/UX designer at EyeEm .

At EyeEm one of the business models we were adopting is what we called “Missions”. Missions are photo challenges for the photographers community, sponsored by partnership with brands as Mercedes, Audi, Canon, Ebay, Spotify just to name a few.

The community is prompted to shoot and submit photos following a given brief and a prize is offered by the sponsoring brand. While a mission is running the brand can monitor the progress through a dashboard that allows him to see filtered relevant entries, based on provided brand’s guidelines and assets used to train EyeEm’s computer vision algorithm. Additionally a section with photos curated from EyeEm’s own editors is suggesting high quality content as well.

After a mission is completed a process of selection of the winners takes place and the brand can then buy his favorite images for campaigns and marketing purposes.

Product website: www.eyeem.com

On Behance:
https://www.behance.net/gallery/64956435/EyeEm-Missions-dashboard-for-brands