Trader's Cache Brand

Boardgames, brews, and bites. :) Logo for a bar that specializes in buying up all the best boardgames around and offering them up for the patrons. They will have mead on tap hence the bee icons in the sketches. They wanted 80% industrial with 20% steampunk. New Identity design will coming shortly. Brand colors we named include Mithril Silver, Platemail Grey, Scotch Egg, and Dragon's Belly Blue, just to name a few.

What's your favorite part of the branding process? Do you ever go over time on fun projects?