For today I had to set up an entire brand identity for an app that shows real-time health data of NFL players. I decided to go with a rather straight forward name that signified each important aspect of the app with 'Football Stats Live'. Because they said the app was used mostly by scientists and nutritionists so something that's easy to find is most important. For the logo I managed to mix the 3 different words from the brand name into it with the football, the live waves on the side, and heart rate monitor for the football teeth.
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