Customer Journey moods

I made these old-school animation character sheets in preparation for creating a customer journey for Weight Watchers. It made creating the journey map illustrations much faster, and gave the characters much more life.

I knew the journey map would have about 12-15 steps, and be showing interactions over time with one particular character and a few secondary ones. I created these expressions in advance so each step would look fresh and be a good representation of the mood.

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