Niall | Luxury Watch Campaign

When people hear, "luxury watch", they often think Swiss. Not with Niall. Niall is a watch manufacture located on American soil. Our goal for the project was to run a campaign that shows off that all American luxury style. The campaigns were "You are the missing piece" and a "6:54 Sharp" Tree lighting event.

"To influence the future, one must respect the past."

Without the relentless pursuit of perfection, watchmaking simply does not exist. For NIALL to truly invent the future, we understand that we must learn from and respect the traditions of Swiss watchmaking. Leveraging the spirit and talents of American innovation, NIALL has the opportunity to define a new set of standards.

- Founder & Chief Technical Officer
Michael Wilson