American Fall

Illustrated pump clip from Fuller's 2017 Seasonal Range.

Fuller’s calendar comprises 16 beers in both cask and keg format. These beers stylistically define each season, from the fresh zesty flavours of Spring, to the warm, familiar flavours of Winter.

The art that described these ales was logical when viewed alone, but incoherent when viewed together. Fuller’s was looking to refresh its line of seasonal ales, requiring a consistent style to bring the range together.

In collaboration with design firm Thirst we created a modern, house style for the calendar using a limited colour palette teamed with a bold, contemporary line.