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Caroline, our client, personally selects each of her tea and herbal tea blends. She wanted a complete range which would be fun and collectable and which would reflect her personality: warm, open and curious.
We came up with a family of 5 cats, each one having its own distinct character, making it perfect as an ambassador for its preferred cup of tea : black tea, green tea, white tea, rooibos and herbal tea. Each cat has its particular habits, rituals, its own cup and its favorite author: the tea drinker can even find a quote hidden under the tongue of the pack as a surprise upon opening.
We designed a window on the facing so that the tea could be seen through the cats’ eyes : the color of leaves as well as flowers, fruit and other ingredients. We wanted customers to be able to see the blends because “Les Thés de Caroline” look as beautiful as they taste good!