Experience Mapping a Life Decision over 1–2 years....

There's very few experiences that can be said to take my place solely on a single channel. This customer journey tells the story of a decision often made over the course of a 1–2 years. In other words, it's not realistic to assume that all interactions will take place on a single channel, or in a single context, or even on current technology— Multi-year processes like this need to in some way anticipate future channels as well.

The journey pictured has several more sections to the right; however Dribbble doesn't seem to like long horizontal images. I suppose though, you have to tell the story— not fuss over the medium.

Anyway, the sources for quotes are from research and focus groups conducted over a one year period. Emotional experience generalizations are visualized to capture the ups and downs; while touchpoints are current facing.