F1 Logo Rebrand

Haven't been on here for ages, so thought I'd just throw a random idea I had while having a morning coffee!

Yesterday the FOM / Liberty Media announced a new identity for Formula 1 to be implemented from the 2018 season onwards.

I've seen a few mixed reviews about it all on social media. On one hand, I like the route they're are taking it and think something needed to be done to inject some fresh new style to the brand, but the old logo was considered timeless among the fans.

Think it could be improved by thickening the strokes and putting more emphasis on the 1.

Let's see if the rebrand stands up for the next 23 years!

Thoughts welcomed.

All credit goes to Weiden + Kennedy for the original rebrand.

Posted on Nov 27, 2017

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