Calipsa Brand Identity

Hey guys! 👋🏼

I've been working on the new Calipsa brand identity as it was in need of a big refresh. I was tasked with working alongside the founder to come up with a new logomark as well as a new logotype. I also collaborated with their new designer to create their new website which you can check out here.

The company specialises in AI video monitoring so the logomark had to be relatable. As you can see in the shot, the mark represents the first letter of Calipsa and a camera lens is weaved into the middle.

Check out the attachment for the initial design of the brand guidelines and also the initial sketches for the logomark (guess which initial sketch the final logo was based on 😉). Let me know what you guys think.

Happy Tuesday!

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Posted on Nov 21, 2017
Designer of products.

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