Signet constuction

Semsation.com is a search engine marketing company (SEM), SEO (Search Engine Optimization) and Web Analytics. The inspiration for the logo was: a magnifier – which indicate analysis, measurements, insightful investigation, observation, arrow icon - associate with a website, "clicking" in a search link, this is also a symbol of growth, positioning (upward), icon of pie chart - as a symbol of analysis, research and statistics. Mixing these inspirations at the stage of sketches led me to the final form of ring sign, which is also part of the logo. Colour palette reflect the character of the brand and dynamism.