Startitup Case Study - Long Beach, CA

This is a case study template that I was fortunate to work on with StartItUp.org. The goal of this page is to tell the story about how StartItUp and the city of Long Beach, CA have been working together to boost the local economy by providing entrepreneurs with the digital and analog tools they need to better launch their local businesses.

The initial wireframe I was presented with seemed disconnected and was hard for someone to navigate or build context from within the story. We worked to solve this by outlining the story we wanted to tell, adding contextual nav (sticky nav bar) and replacing the massive CTA blocks with clear, but contextually appropriate CTAs spread throughout the story.

I've attached the initial wireframe to this post so you can see progress.