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At Sidestep we've been building an e-commerce platform for artists to allow their shoppers to pick up their orders at upcoming tour dates. While in earlier stages we were able to have the landing page act as the first touch point in the shopping flow, we've had to pull the list of merch stores into its own page to add features like filtering and search. Doing this also allows us to curate artists stores into a "Featured Store" section that can later be tailored to deliver artist stores in a more personalized way.