Evan Thomas Cole Identity 2017

whenever I attend the Brand New Conference I feel inspired to rebrand myself. i looked at my previous logo and thought it could work harder. this new mark still cleverly expresses my initials as etc., something I will never stray from... it's just too perfect, but the letterforms compress into a clean and modern symbol.

i've developed a system where etc. lives on its own, but the symbol is always coupled with my name. i believe this identity is expressive, versatile and beautifully unique.