Marks & Spencer #FollowTheFairies Campaign

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(...) The Two Fairies was a campaign to bring the world of Marks & Spencer’s Christmas ad to life and deliver real life magic to the nation – and before anyone knew what it was all about, or who was behind it…

Working with Unity PR, we established a feed called @TheTwoFairies on Twitter, which was to be the focal point of the campaign – a social media and real-world campaign to bring magical acts of kindness to people in the run-up to Christmas – all delivered in rhyming verse on social media…

A social listening programme was launched, where we began listening out for those that seemed to need or deserve ‘Random Acts of Kindness’ – delivering fairy wishes across the nation and to a different city twice a week, with a street team fulfilling real-world wishes. (...)

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