WCLS Branding and Marketing Campaign

Red Rokk crafted and executed a nine-month digital marketing campaign for Whatcom County Library System. WCLS saw an unprecedented increase in circulation and engagement; they more than doubled their annual goals for total circulation and cardholders, increased digital circulation by 86.5%, and broke the record for most new card sign-ups ever in one month by 26%.

The campaign also won the prestigious John Cotton Dana award, along with two PR XChange awards.