Pure Storage Logo & Brand Identity Design by @TheLogoSmith

The Pure Storage logo, designed by The Logo Smith, has been one of the most prestigious branding projects that I've had the pleasure to have worked on.

Even though I designed the Pure Storage logo late 2010, it continues to stand the relative test of time, at least when we're logo designs for 'early era' tech start-up's are concerned.

Pure Storage still use this original 'Pure P' (a term knocked up by them) logo mark to this day, even though the overall brand identity has been expanded upon by The Signal Company, during the course of 2017.

Although the Pure Storage brand has been updated, there was seen to be no need to change the 'Pure P' logo mark in any way, and that is a real real thrill for me.

With so many company rebrands, and original logo designs being radically changed, simplified, or even a more subtle updated, in recent times; to see my 7 year old logo kept exactly as is (other than some minor typographical changes to the brand name) is just priceless, and show's how much this logo means to Pure Storage, and their existing brand identity.

Read more: Pure Storage / The Evolution of the Pure Storage Brand Identity

Client Testimonial from Pure Storage
“I hired Graham to drive our identity design at Pure Storage. Despite his remote location (in the UK vs. us in the US), Graham felt like part of the team and really wanted to understand our company and value so that he could drive an identity for us that was reflective of that and differentiated in the market.

I'd say we were a challenging project for Graham.

We hired Graham after a failed project with another designer, and had high expectations for this project and many opinions on our side to bring to ground.

Graham stuck with the process through many rounds of iteration until he had that "flash of brilliance" moment (you can read about this on his blog: Pure Storage Logo Overview), and once we had the right logo everyone was instantly on-board.

Our identity has proven over the past year to be a real asset for Pure Strorage, and has been something that we've feature everywhere from web usage to in physical 3D form on our actual hardware product.

I would whole-heartedly recommend Graham for any logo and brand identity project, that your organization is considering.” Matt Kixmoeller - August 17, 2011