Big Zeta Logo

A logo for a data visualization company within IoT (Internet of Things).

The concept started with a data-point, and the idea of altering that data point over time to tell a story.

Every good story has conflict, momentum and a hero. Big Zeta is that hero, and the data speaks of growth, loss, metamorphosis, and achievement.

The Big Zeta data trail is a fiery cape, the mark of where it's been, and more importantly, where it is going.

That, and I get a great canvas for some logo animation work. Soon to come.