General Cinema

This one took a bit of wrestling. I explored movie reels, movie cameras, play buttons, and settled on this treatment with film.

A bit about General Cinema:
(from Wikipedia)

General Cinema Corporation, also known as General Cinema, GCC, or General Cinema Theatres, was a chain of movie theaters in the United States. At its peak the company operated approximately 621 screens, some of which were among the first cinemas certified by THX. The company operated for approximately 67 years, from 1935 until 2002.