Lazy Oaf Lookbook
Tuhhh I was supposed to be knocking out one of these quick-fire design concepts weekly... or so I told myself when I decided to go full-time freelance! I honestly thought I wouldn't be this blessed with such a busy schedule in the early days, but don't get me wrong - I'm not complaining. So, I had to really push myself into pulling this one out the bag before the week ended if I wanted to actually start making a regular thing.
For this concept, I wanted to test myself to keep things minimal...less it more, right? I've removed at least half of what the concept was in attempt to strip it back this stage (even removing some elements I thought were pretty cooool). So yea, this concept follows on from my previous Lazy Oaf shot, which was another quick-fire round (2-4 hours), and is a mini lookbook/promo page for the summer 2017 range.