ITD Business Card Sketches

I came across this page of business card pencil sketches (on grid paper) for my old employer, IntelliDyne, LLC. I decided to scan and post it as an example of my design process. It was a theoretical exercise to explore new card layouts as part of updating the branding.

The existing card design was sketched in the upper left corner, with some restrictions noted in the upper right. The rest of the sketches are potential updates to the existing design.