Navigation

Hello guys,
This shot was for a duty-free online store.
It's one of my old works which actually wasn't selected by clients. But I still believe it fits more their brand personality; Luxury.

Duty-free users have varied needs. Some looks for a Dior lipstick, some does just for discounted fragrance and so on. Therefore, the rule of thumb in UX was providing proper navigation to each user.
Navigation menu was defined as
- Departments
- Alphabetical brands list
- Recommended goods
- Search UI
(Plus, exploring contents on the main page for inspiration.)
And the UI was designed to deliver these navigating methods clearly and instantly.