Jordan Wilson

Allegiance Can

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Allegiance Can minimal illustration mockup brewery craft beer label design identity branding can packaging beer

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Full can reveal for Allegiance Brewing. We harnessed the power of shapes and corners to promote strength and boldness. The branding also utilizes shields and we wanted to convey that in the can in a more subtle way. So we shaped the white canvas into a shield in an ambiguous way with the use of the crosshatch lines and the lip fill. Stoked on how these turned out and looking forward to diving in further with this brand work!

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