Alison Urbas · Brand Identity

For Alison Urbas, who is a coach for top managers and executives, we created a brand which doesn't evolve around the logo. We like to see the actual logo (left) as an ingredient, that can be topped up by typographic elements. It can also just be a mysterious combination of a stamp like initial icon. We wish for this brand that it lives through its strong color combination of aquamarine and copper.

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