Sherlock Holmes

The world famous consulting detective Sherlock Holmes lived at 221b Baker Street between 1881-1904, according to the stories written by Sir Arthur Conan Doyle. Tourists and fans of Sherlock Holmes flock to the museum to get a feel for how it would have been to be a fly on the wall. Though the museum is very popular and acts as a tourist trap, the website does not match it’s grandiose settings. This is where I came in. I created two concepts for the client, to reflect the stories and also the museum itself.

This design is an ode to the museum and the plot of the story itself. By bringing in the elements from Sherlock’s desk, as well as items that could be found in the museum, a more immersive experience is created that feels almost candid.

The user lands on the homepage and as they scroll down they are greeted with a crime board. As they hover over the polaroids on the crime board, they reveal the call to action which link through to more information on tickets, directions, groups. opening times and tour info.This makes the user feel as they are already in the investigative state of mind by the time they come to The Quiz.