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Amigo Technology hired me to develop a GIF for their 'How' page on their website.
The brief was to develop a looping animation that shows how Amigo Technology takes and refines data from existing campaigns and optimises them for social media to engage new audiences. Amigo then helps their clients track and analyse the impact of the social engagement providing data to fuel their next campaign.
I broke this brief down to the main stages of Extraction, Refinement, Implement, Tracking and Sharing finally Measure and Analysis. I then developed a sequence of animations of each of these main stages to create the final looping GIF.
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