Daqianmen

Daqianmen, a classic cigarette brand with a long history, will meet the centenary of the brand. We made an all-new brand planning and proposal for the historical moment of Daqianmen.
The 100 years of Daqianmen not only witnessed the development and transition of China's tobacco industry but also is the historical epitome of the Chinese nation from lagging behind to prosperity. The design inherits and extends the original visual image of the brand to the greatest extent and very smartly integrates the theme of 100 into the primary logo. The round-frame symbol of Daqianmen has been used up to now from the founding of the brand. Under the special theme of the 100th birthday of the brand, the design smartly transforms the original round frame and most effectively presents the theme and inherits the core with the minimalist method in combination with the figure 100. The linear symbol 100 greatly enhanced the ductility of the theme vision, and a series of visual extension presented an epochal brand and its feature of keeping pace with the times.