Betsy's Bistro Logo

Logo design for a locally grown farm-to-truck food truck based out of Champaign, Illinois.

Client was rebranding their food truck operation, and wanted to emphasize the care taken in both sourcing food locally, and the individual care taken by the chefs on the trucks.

Because of the repetition of the letters 'B', 'S', and 'T', care was taken to ensure that the script would not be overly repetitive in its design. We also wanted to have a bit of a retro style without looking too familiar.