Dam That Cancer

Designed the Dam That Cancer logo, known within The Flatwater Foundation as a Hui (pronounced Hoo-ē), which is Māori for “A social gathering, meeting or conference.”

The minimalist logo, or Hui, depicts six paddleboards coming together to spell DTC. The Hui can be seen as far as the Marfa Chamber of Commerce thanks to the grassroots Slap-A-Hui movement. This guerrilla marketing effort encourages individuals to plaster Texas with Dam That Cancer stickers. You can pick up a stack for yourself at local Austin retailers like their marquee sponsor, Tyler’s.

Tyler's Dam That Cancer is the premier fundraising event for The Flatwater Foundation, a non-profit organization that provides access to mental health services for those in need affected by cancer. This is a 21-mile stand-up paddle and party held on Lake Austin.