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An early prototype of our homepage we developed in the ongoing redesign of Trekbikes.com. The biggest goal of this project was to create a curated product experience on the homepage that reflects the ethos of our brand globally. With 33 (and growing) country specific home pages, we had to develop a system that could scale easily when translated. We developed a modular system that will allow for designs to be stacked differently based on market by our content team. It was a lot of fun designing and coding this responsive design.
We will be rolling out a simplified version of this home page in the next few weeks globally, as we iterate towards this goal.
Promotional art direction by Ómar Sigursveinsson and @Clay Tyson
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