The NZAA Redesign
We undertook a full site redesign and as a part of that process we had to agree on a homepage that would satisfy all verticals within the company as well as provide an uncluttered, usable and delightful experience for users. The work won a bronze medal at the Best Awards.
We convinced the client that a simple, single message would be the best solution. We hide the navigation behind the ubiquitous hamburger icon; made search the main focus and introduced a strong brand message through the use of stunning imagery and crafty copywriting. A hit with users and stakeholder alike.