SACRAMENTO KINGS - NEW LOGO CONCEPT

SACRAMENTO KINGS - NEW LOGO CONCEPT

Update: New version of a primary/secondary logo for the Kings.

This season the Sacramento Kings went through a total rebrand for their team. New arena, new logos, uniforms, etc. Everything was a massive improvement from what they've had for years.
With this concept, this was design I created for the Kings. A new version of the basketball and crown look. The star in the middle represents Sacramento, the capital of California.
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I will be designing a new primary/secondary mark for every NBA team. With each .gif image, you will see the new design i've created, followed by the teams current identity logo.
Enjoy!
Matt

Matthew Harvey
Welcome to my world of Design. SLC, Utah

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