Matthew Harvey

SACRAMENTO KINGS - NEW LOGO CONCEPT

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SACRAMENTO KINGS - NEW LOGO CONCEPT mwhstudios kings sacramento nba logos basketball design concepts sports branding matt harvey

SACRAMENTO KINGS - NEW LOGO CONCEPT

Update: New version of a primary/secondary logo for the Kings.

This season the Sacramento Kings went through a total rebrand for their team. New arena, new logos, uniforms, etc. Everything was a massive improvement from what they've had for years.
With this concept, this was design I created for the Kings. A new version of the basketball and crown look. The star in the middle represents Sacramento, the capital of California.
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I will be designing a new primary/secondary mark for every NBA team. With each .gif image, you will see the new design i've created, followed by the teams current identity logo.
Enjoy!
Matt

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