SACRAMENTO KINGS - NEW LOGO CONCEPT
Update: New version of a primary/secondary logo for the Kings.
This season the Sacramento Kings went through a total rebrand for their team. New arena, new logos, uniforms, etc. Everything was a massive improvement from what they've had for years.
With this concept, this was design I created for the Kings. A new version of the basketball and crown look. The star in the middle represents Sacramento, the capital of California.
I will be designing a new primary/secondary mark for every NBA team. With each .gif image, you will see the new design i've created, followed by the teams current identity logo.