Grid for Final Rick Waalders Logo

I’m known to make fun of the extent to which some logo designers have fetishised the use of grids in logo design. Grids seem to have become to have become a main goal, and not a means to an end. The trend seems to be backwards: make a logo and then try to shoehorn it in to a grid for showcasing on Dribbble.

I use grids all the time to make sure my vectors look as crisp and pleasant as possible; they are especially useful in geometric logos such as this one for @Rick Waalders. In the end however I shape and balance my logos by eye, not by grid.

/rant

Check out the attachment to see the process from sketch to final version.

I’ve also attached a larger version and a photo version because I live for the likes. 😉