HAIN Personal Care

Hain Celestial wanted to create four distinct integrated digital, social media and PR campaigns that will build and raise awareness and increase these top brands: Avalon, Live Clean, Alba Botanica, and Jason.

Despite Natural Personal Care growing in popularity over the last several years, sustained consumption and awareness of HPC brands has lagged as new brands enter an increasingly crowded marketplace. Therefore, my team recommended the need to tell a more: connected, end to end, content driven story to drive a deeper emotional connection with their customers.