UI exploration and brand fit

We love trying out new styles - that's why we get super happy when we're tasked with designing entire products from scratch.

Our work for Boom.tv is a great example of this. There was no previous product and the brand was just being built. We had to explore UI direction that would fit with the vision of the brand (VR / eSports) and be easy enough to use for browsing videos and spending lots of time on website and apps.