Event Space - Artist Page Animation

The first round of user testing showed two main issues with this page,

Problem 1: There was not enough engagement in the discovery of new artists because previously the users were only able to view one artist at a time before having to go back to the home page.

Solution 1: Enabling users to swipe between artists significantly increased the engagement.

Problem 2: Some users were confused about the “save to schedule” function. They found it unclear what the button was for and what was actually achieved after they had tapped it.

Solution 2: Initially the button was a small + Icon, changing this to a larger button that was clearly labeled help overcome the confusion. To ensure the users understand exactly what was triggered after tapping the button I introduced a small popup stating that the the Artist had been saved to their schedule.

Posted on Jan 2, 2017

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