InMoment UI with Underbelly

Well, I sure have been sitting on this for awhile. Earlier this year I had the pleasure of working with the fine folks @Underbelly on a new marketing site for InMoment, a CX optimization platform.

Their system is built on three key principles: listening, understanding, and sharing. Because this concept is the focal point of their marketing strategy, we established a visual language for the system by pairing a color and icon with each principle. For Understand, we tapped into the qualities of turquoise: clarity, growth, and stability.

P.S. I hear the Underbelly crew is launching an updated site with tons of case studies (including this project) in the not-so-distant-future. Can't wait to see their latest and greatest!