Unused Particle Logo

Here is a look at an unused logo concept from a recent project.

The logo was for a parent company with three branches. I thought it was clever to have the three shapes create an unseen sphere at the core, reflecting the structure of the company. The framework of the design was inspired by the Phylogenetic Tree, a branching diagram or "tree" showing the evolutionary relationships of various biological species.

Pretty cool right? Turns out if your design looks even a little like the biohazard symbol stake-holders are out. Ha.

Made with Underbelly