La Croix Refresh, Part 1

La Croix is a brand I really like – so do a lot of other people apparently – but I feel that they don't really have a grasp on why they are suddenly relevant again, and aren't necessarily in a position to capitalize on that as much as they could.

I've seen a few other projects aiming to completely rebrand the company, but have taken a decidedly less drastic approach, instead cleaning up the logo and general feel of the already-existing brand. The so-bad-it's-good wordmark is iconic, and instead of replacing it with something that's kind of blah, I removed all of the simulated rough texture from it, and added photography in place of the Jazz Solo cup-esque swoosh graphics.

Over the next week or so, I'll be posting other items from this little project. I hope you guys like it!