Beer Label Graphic Art: Wit'er Park Belgian Wheat

This beer label was another label in the series for local brewery Cask & Larder (www.caskandlarder.com). This beer pays homage to the town in which this family lives, Winter Park, Florida. This being a "Wit" style beer, they played a bit with the wording, calling it "Wit'er Park".

The client wanted to incorporate the old Winter Park train station (and train) as well as show the citrus notes of the beer (Notice the train car has oranges in the back). We captured this beautifully for the client.

Fun Fact: Winter Park, the city, has the Peacock as their town logo. We originally went another way with this beer label, adding a regal peacock and its plume of wheat as the tail. Due to local conflicts where a vodka company already took the peacock for their label, Cask and family chose not to confuse people and we had to shelf the ol peacock idea. But we can still show it here!

Check out that wheat tail! Totally our fav! Bummer it wont be famous, but hey!