Tulsa Wordmark

The Tulsa Golden Hurricane was recently outfitted with fresh adidas uniforms and a newly remastered identity system. Here's a look into the before and after of their primary script. At a glance, the difference between the old and new logo is very minute, but in reality a lot of attention and detail was put into this new mark. Aligning the angle of the letterforms, creating a consistent baseline, refining the tracking, making sure the outlines didn't awkwardly run into eachother, and making sure it was in good form to hold when embroidered were just some of the issues tackled.