Alternate Logo Option

An alternate option made for a client who owns an elevator company. I wanted to symbolize the movement that elevators make, specifically what controls them. This brought me to this abstract shape which is composed of an up and down arrow - with the up arrow being the primary focus to symbolize growth and success for their company.

See the option that was ultimately picked by the client here: https://dribbble.com/shots/2992100-Liftomatic-Elevator-Company