AH - Allerhande Recommended Recipes

A while ago I met this group of people at the Dutch Open Hackathon that pitched a concept on recipe recommendation based on the API of Albert Heijn - one of the largest supermarket in the Netherlands.

Afterwards, they were confident to pursue this approach which got the interest of AH / Ahold. They were in for giving this concept a spin. The app recommended recipes based on personalized taste profiles, so it would offer you a quick option on what to eat based on your context.

After building a functional version which focussed more on the algorithmic part, I helped them out with the UX/UI part for their first version.

Posted on Sep 17, 2016
Frank Lagendijk
Designer taking digital products from 0 → 1

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