a watch store with a twist

A redesign of a unique, online watch boutique run by Steve Hallock, a well known watch enthusiast, who worked in the industry for over a decade and saw some of the coolest and rarest watches on the planet.

The site carries a brutally curated selection of unique timepieces, and allows collectors to request rare pieces as well.

The site is far from a typical e-commerce store though - it doesn't even have a cart. My goal was to improve the offer presentation and emphasize the personal branding behind it - pretty happy how it turned out!

Photo in the header is a placeholder (copyright to hodinkee.com).