Basic UX: Quantitative Research

In UX Research. We divided the UX research methods into two camps: 1st is Quantitative and 2nd is Qualitative.

Quantitative?
Quantitative research is any research that can be measured numerically. It answers questions such as “how many people clicked here?” or “what percentage of users are able to find the call to action?”

It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app.

If possible, always focus on the end users' needs and not your client's preferences.