Part of a large infographic for TailgateChamp, a new competitive-tailgating mobile app from Brunner & BHiveLab. http://www.tailgatechamp.com/
Direction for this section was to build a map of the continental US, displaying the above smartphone-user statistics in a way that alluded to American football. Color palette and typefaces were provided to me beforehand.
Design: Joe Bauldoff
Creative Direction: Aaron Cacali
Agency: Brunner, Pittsburgh USA
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