Tracy A. Toepfer

Logo Study + Moodboard

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Logo Study + Moodboard mood board fibonacci spiral orange and black logos orange logos agency logo clean logos simple logos logos logo

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We were working on a total rebrand of our digital agency, and POOF! Acquired by Perficient Digital. Fun exercise anyhow. Played with how the logo would look on different backgrounds, color, typography, and imagery style. I was centering my concept around the “Fibonacci Spiral”:

Fibonacci Spiral - The Golden Ratio
Twentieth-century artists and architects, including Le Corbusier and Dalí, proportioned their works to approximate the golden ratio—especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio—believing this proportion to be aesthetically pleasing. The golden ratio appears in some patterns in nature, including the spiral arrangement of leaves and other plant parts.

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